This Magical mascara vows to look beautiful and glamorous for all day long without a smudge or smear. The two-parted wand allows you to sculpt the perfect lash: The stick-part coats with amazing volume and the ball part separates. It lasts through rain, swear, humidity, and tears, yet the formula removes easily with warm water.
The packaging is quite unique and different from your normal mascaras. It comes in a purple triangular prism shaped box (nerd alert!) which unfolds to reveal instructions on how to apply the mascara to create the perfect lashes. Choosing purple definitely adds to the whole "magical" feel.
There are two types available: 01 Power Volume and 02 Long Lash. I purchased this in Power Volume as I already own a fair number of mascaras that lengthen my lashes so I thought 'Why not try a volumising mascara this time?'.
I must admit I am quite impressed with this mascara and let me tell you I usually hate mascaras when I first use them and never use them again. Holika Holika claims that this mascara is waterproof and I can 100% vouch for that although it removes easily with warm water (lots of it). Using normal make up remover will be useless in removing it.
This is like a tubing mascara I think and it contains a lot of fibers. What impressed me the most was the volume and length it added to my lashes. Also it is great to use if you don't have an eyelash curler! Once the mascara is dry, you can use your fingers to curl your lashes and it really works. It held my curls up all day, did not smudge or give me panda eyes. The lashes are separated really well without clumping and you can use two coats if you wish to add more thickness.
I purchased this for around $6.30 which I find quite reasonable and it's the first Korean branded mascara I have ever used. If anyone is in need of a new mascara maybe consider purchasing this? It's my favourite go-to mascara since I received my parcel.
Have you used this Magical Pole Mascara before? Have you tried any other products from Holika Holika?
Enjoy your weekend!