Sunday, 24 March 2013

Holika Holika - Magic Pole Mascara

You are probably thinking "What the f*ck?! What is a magic pole mascara?". Don't worry, that was my reaction when I first read the name of this mascara. Holika Holika is a Korean brand that sells a wide range of beauty and skincare products. If you follow me on Instagram, you would have known that I made another purchase from Koreadepart and I had yet another positive experience!

This Magical mascara vows to look beautiful and glamorous for all day long without a smudge or smear. The two-parted wand allows you to sculpt the perfect lash: The stick-part coats with amazing volume and the ball part separates. It lasts through rain, swear, humidity, and tears, yet the formula removes easily with warm water.

The packaging is quite unique and different from your normal mascaras. It comes in a purple triangular prism shaped box (nerd alert!) which unfolds to reveal instructions on how to apply the mascara to create the perfect lashes. Choosing purple definitely adds to the whole "magical" feel.

There are two types available: 01 Power Volume and 02 Long Lash. I purchased this in Power Volume as I already own a fair number of mascaras that lengthen my lashes so I thought 'Why not try a volumising mascara this time?'.

I must admit I am quite impressed with this mascara and let me tell you I usually hate mascaras when I first use them and never use them again. Holika Holika claims that this mascara is waterproof and I can 100% vouch for that although it removes easily with warm water (lots of it). Using normal make up remover will be useless in removing it.

This is like a tubing mascara I think and it contains a lot of fibers. What impressed me the most was the volume and length it added to my lashes. Also it is great to use if you don't have an eyelash curler! Once the mascara is dry, you can use your fingers to curl your lashes and it really works. It held my curls up all day, did not smudge or give me panda eyes. The lashes are separated really well without clumping and you can use two coats if you wish to add more thickness.

I purchased this for around $6.30 which I find quite reasonable and it's the first Korean branded mascara I have ever used. If anyone is in need of a new mascara maybe consider purchasing this? It's my favourite go-to mascara since I received my parcel.

Have you used this Magical Pole Mascara before? Have you tried any other products from Holika Holika?

Enjoy your weekend!


  1. haha the egg soap packaging is so cool! very nice tips hun! i havent tried any of their products yet but you really convinced me!

    1. The egg soap is looks so cool and smells really nice! I haven't used it yet though. Holika Holika has some really nice products though

  2. the mascara looks gooood. i've always loved mascaras with fibers after i've used the one from dolly wink and fiberwig.

    1. I have never tried any dolly wink products but I love this one :)

  3. Would love to try!

  4. cool mascara! would you like to follow eachother? xx

  5. Looks great x

  6. Well this is different isn't it! What an interesting product...
    Megan xxx

  7. That mascara brush looks good, I guess you can define the lashes perfect!

  8. Wow, this looks really neat! Both the packaging and wand are both so unique. My friend got me a Holika Holika eyeliner for Christmas and it's great! :)


    1. I was actually about to buy one of their eyeliners! Except I thought I have too many unused eyeliners right now so I thought I should use them first.

  9. the wand design looks great :D i really wanna try this now ^^

  10. These products look so cool!
    Would love to do a giveaway/collab with you on these products
    Let me know


  11. I never heard of that mascara, but it looks like it works really well especially in terms of length! (which I need)
    The brush is very intresting! did you find the brush easy to use?

    1. Yes, the brush is easy to use. You can apply the mascara like how you normally would. The ball just makes life a tiny bit easier

  12. this mascara looks good. :)
    and omg..
    tonymoly cc cream!! *o* cc cream is like the trend in Korea now and almost all korean cosmetic brands are releasing one. XD
    I love your blog! followed you btw.


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